According to the layout of the first store, Pet Fresh can be divided into three main areas: refrigerated and frozen fresh meat cabinets and freshly made bar counters, self-branded and branded pet food and discount snack areas, and outdoor rest and interaction areas. The main focus is on "freshness," launching freshly made and sold fresh food, while combining retail, catering, and pet social activities to enhance the store experience.

In this space, customers are not only able to purchase high-quality pet products but also enjoy a unique and immersive shopping environment that encourages interaction between pets and their owners. The design of the store reflects a deep understanding of modern pet ownership, where convenience, quality, and community all play an essential role. By integrating different functions into one place, Pet Fresh aims to redefine the way people think about pet care and retail. In addition to offline commerce and providing a new composite format for pet food, Pet Fresh can also deliver to homes within 30 minutes within a radius of 3 kilomet

ers. This rapid delivery service ensures that customers can enjoy fresh products without leaving their homes, making it more convenient than ever to access high-quality pet food and treats. The integration of online ordering and fast delivery aligns with the growing demand for e-commerce in the pet industry, and it allows Pet Fresh to reach a wider audience while maintaining its commitment to freshness and quality. This feature not only enhances customer satisfaction but also strengthens the brand’s position in the competitive market of pet retail. This means that Pet Fresh not only shares the same school as Hema Shi, but also continues Hema's integrated online and offline business model in new retail, and has developed the concept of "Pai Qu Fang." The term "Pai Qu Fang" represents a unique approach to retail that combines physical stores with digital platforms, creating a seamless shopping experience for consumers. By adopting this model, Pet Fresh is following in the footsteps of Hema, which pioneered the integration of online and offline commerce in China. However, Pet Fresh has taken this concept further by tailoring it specifically to the pet industry, ensuring that it meets the specific needs of pet owners. This strategic move highlights the brand's ambition to innovate and lead in the evolving landscape of retail. It is worth noting that this is not Hou Yi's first comeback since retiring from Hema. He also announced at the brand launch conference the day before the opening that this was his third entrepren

eurship. Throughout his career, Hou Yi has demonstrated a strong ability to identify emerging markets and capitalize on them through innovative business models. His previous ventures have shown that he is not afraid to take risks and is always looking for new opportunities to create value. This latest endeavor with Pet Fresh is another testament to his entrepreneurial spirit and vision for the future of retail. In August last year, he posted on his social media to promote a seafood restaurant called "Golden Night One Moment Oyster Bistro," and directly admitted that this was a new project he was promoting. However, it has now been handed over to his partners, and he is fully committed to the new ret

ail of pets. This transition shows that Hou Yi is focusing his energy on what he believes is the most promising opportunity at this time. While the seafood restaurant was an interesting experiment, it seems that his passion lies in the pet industry, where he sees great potential for growth and innovation. His decision to step back from the restaurant and concentrate on Pet Fresh indicates a clear direction for his future endeavors. This also indicates that the entrepreneurial journey that has begun this time will be once again fu